eBook - ePub

Strategic Communication and the 2022 Australian Federal Election Campaign

Name: Strategic Communication and the 2022 Australian Federal Election Campaign
ISBN: 9781000983890

A Brutal Business

James Mahoney,

192 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Strategic Communication and the 2022 Australian Federal Election Campaign

A Brutal Business

James Mahoney,

About this book

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting.
It will be of interest to scholars and students of Australian politics, public relations, and communication studies.

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Yes, you can access Strategic Communication and the 2022 Australian Federal Election Campaign by James Mahoney in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Public Communication Policy. We have over one million books available in our catalogue for you to explore.