eBook - ePub
Strategic Communication and the 2022 Australian Federal Election Campaign
A Brutal Business
- 192 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Strategic Communication and the 2022 Australian Federal Election Campaign
A Brutal Business
About this book
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting.
It will be of interest to scholars and students of Australian politics, public relations, and communication studies.
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Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Dedication
- Contents
- List of diagrams
- List of tables
- Acknowledgements
- At the outset: a preamble
- List of abbreviations
- 1 A short drive to Yarralumla
- 2 A strategic approach
- 3 Behind the swing to independents
- 4 The key players
- 5 Campaigning on issues
- 6 The pressure points: polls and marginal electorates
- 7 The news media, frames, and debates
- 8 The 2022 election result
- Case study: defying maths in the ACT
- 9 Will they ever learn?
- A postscript
- Appendix: Strategic communication elements and definitions
- References
- Index
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Yes, you can access Strategic Communication and the 2022 Australian Federal Election Campaign by James Mahoney in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Public Communication Policy. We have over 1.5 million books available in our catalogue for you to explore.