eBook - ePub

Omnichannel Retail

Name: Omnichannel Retail
Author: Tim Mason,Sarah Jarvis

How to Build Winning Stores in a Digital World

Tim Mason,

Sarah Jarvis,

256 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Omnichannel Retail

How to Build Winning Stores in a Digital World

Tim Mason,

Sarah Jarvis,

About this book

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.

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Yes, you can access Omnichannel Retail by Tim Mason,Sarah Jarvis in PDF and/or ePUB format, as well as other popular books in Business & Retail Industry. We have over one million books available in our catalogue for you to explore.