The Business of Corporate Learning

Insights from Practice

Shlomo Ben-Hur

• Publisher: Cambridge University Press
• Year: 2013
• Print ISBN: 9781107027008
• eBook ISBN: 9781107331020
• Topic: Business
• Subtopic: Management
• Index: Business

Corporate learning functions are now an established part of many of the world's leading multinational firms. In this book, Shlomo Ben-Hur demonstrates how corporate learning can and should have an integral, strategic, role in a company. Based on firsthand experience, Ben-Hur provides a practical guide to setting up or restructuring a corporate learning function within a company, covering its seven key activities. He identifies and elucidates the key decision points in this process. But The Business of Corporate Learning is much more than a 'how-to' guide. For the first time, this book sheds light on the reasons for success or failure in the strategic deployment of corporate learning. Real-world case studies are used to illustrate the potential pitfalls and demonstrate how – when successfully integrated into the company's strategic management system – corporate learning is able to deliver tangible business results.

Table of contents

• Cover
• The Business of Corporate Learning
• Epigraph
• Title
• Copyright
• Dedication
• Contents
• Figures
• Tables
• Acknowledgements
• 1 The weight of history: an introduction
• 2 Creating a corporate ­learning strategy: how to align components to create coherence and impact
• 3 Developing learning ­solutions: linking learning objectives with the methods used to achieve them
• 4 Delivering learning ­solutions: technology and pedagogy explained
• 5 Resourcing learning solutions: people, people, people
• 6 Demonstrating the value of ­corporate learning: answering the evaluation conundrum
• 7 Branding corporate learning: eliciting desire and engagement
• 8 Governing corporate ­learning: ensuring oversight and accountability
• 9 A way forward: creating a context for learning
• References
• Index