Crafting Strategy
eBook - PDF

Crafting Strategy

Embodied Metaphors in Practice

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Crafting Strategy

Embodied Metaphors in Practice

About this book

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

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Yes, you can access Crafting Strategy by Loizos Heracleous,Claus D. Jacobs in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Cambridge University Press
Year
2011
Print ISBN
9780521116558
eBook ISBN
9781139089074
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Cover
  2. CRAFTING STRATEGY
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Figures
  8. Tables
  9. Acknowledgments
  10. Preface
  11. VIGNETTE A: BASF PerForm
  12. CHAPTER ONE: Strategizing out of the box
  13. VIGNETTE B: UNICEF
  14. CHAPTER TWO: Metaphor and embodied realism
  15. CHAPTER THREE: Analyzing embodied metaphors as an interpretive, hermeneutic endeavor
  16. VIGNETTE C: Project Voltigo
  17. CHAPTER FOUR: Crafting strategy as a practice of embodied recursive enactment
  18. CHAPTER FIVE: Play, analogical reasoning and dialogue in the crafting of strategy
  19. VIGNETTE D: Hephata Foundation
  20. CHAPTER SIX: Understanding organizations through embodied metaphors
  21. CHAPTER SEVEN: Sensemaking through embodied metaphors in organization development
  22. VIGNETTE E: Privatbank IHAG Zürich AG
  23. CHAPTER EIGHT: Strategy as a crafting practice
  24. VIGNETTE F: World Vision New Zealand
  25. CHAPTER NINE: The process of strategizing through crafting embodied metaphors
  26. REFERENCES
  27. Glossary
  28. References
  29. Index