- 348 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Localization Strategies for Global E-Business
About this book
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
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Information
Table of contents
- Cover
- Localization Strategies for Global E-Business
- Title
- Copyright
- CONTETNS
- FIGURES
- TABLES
- PREFACE
- ILLUSTRATION CREDITS AND ACKNOWLEDGEMENTS
- 1 Global e-commerce opportunities and challenges
- 2 International e-business expansion and market entry strategies
- 3 Global online consumer segmentation
- 4 Web globalization strategies
- 5 Developing international websites: internationalization
- 6 Effectively localizing international websites
- 7 Managing a web globalization value chain
- 8 Optimizing international websites
- 9 Assessing web globalization efforts
- 10 Strategic industry insights and emerging localization trends
- WEB GLOBALIZATION RESOURCES
- INDEX
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Yes, you can access Localization Strategies for Global E-Business by Nitish Singh in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over 1.5 million books available in our catalogue for you to explore.