PowerPoint, Communication, and the Knowledge Society

Hubert Knoblauch

• Publisher: Cambridge University Press
• Year: 2012
• Print ISBN: 9780521197328
• eBook ISBN: 9781139847537
• Topic: Psychology
• Subtopic: Social Psychology
• Index: Psychology

PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education.

Table of contents

• Cover
• PowerPoint, Communication, and the Knowledge Society
• LEARNING IN DOING: SOCIAL, COGNITIVE AND COMPUTATIONAL PERSPECTIVES
• Title
• Copyright
• Contents
• Series Foreword
• Acknowledgments
• 1 Introduction
• 2 On the History of PowerPoint
• 3 Communicative Action, Culture, and the Analysis of Communicative Genres
• 4 The Internal Level: Slides, Speech, and Synchronization
• 5 The Intermediate Level: Pointing, the Body Formation, and the Triadic Structure of Powerpoint Presentations
• 6 The External Level: Settings, Meetings, and the Ubiquity of Powerpoint
• 7 Conclusion: The Ubiquity of Powerpoint and the Communicative Culture of the Knowledge Society
• Appendixes
• Notes
• References
• Index
• Series