The Language of Organizational Styling
eBook - PDF

The Language of Organizational Styling

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Language of Organizational Styling

About this book

The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.

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Yes, you can access The Language of Organizational Styling by Lionel Wee in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Sociolinguistics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half title
  3. Title
  4. Copyright
  5. Contents
  6. Acknowledgments
  7. 1 Introduction: the organization as a corporate actor
  8. 2 Styling: from persons to organizations
  9. 3 Enterprise culture as a master ethical regime
  10. 4 Size matters: the semiotics of big versus small businesses
  11. 5 When Peter meets Harry: the emotional labor of organizations
  12. 6 Organizational restyling
  13. 7 Styling the organizational other
  14. 8 Organizations and speakers: structure and agency in language
  15. References
  16. Index