- 202 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Crisis Communication in a Digital World
About this book
Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.
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Information
Table of contents
- Cover
- Half-title page
- Title page
- Copyright page
- Contents
- About the editors and authors
- Introduction
- PART 1: UNDERSTANDING CRISIS AND ISSUES MANAGEMENT
- PART 2: INDUSTRIAL DISASTERS
- PART 3: CORPORATE CRISIS
- PART 4: SOCIAL MEDIA AND CRISIS
- PART 5: NATURAL DISASTERS
- Appendix: Answers to case questions
- Index
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Yes, you can access Crisis Communication in a Digital World by Mark Sheehan,Deirdre Quinn-Allan in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over 1.5 million books available in our catalogue for you to explore.