eBook - PDF

Crisis, Resilience and Survival

Name: Crisis, Resilience and Survival
ISBN: 9781316484975

Lessons from the Global Auto Industry

Matthias Holweg,

Nick Oliver,

English
PDF
Available on iOS & Android

eBook - PDF

Crisis, Resilience and Survival

Lessons from the Global Auto Industry

Matthias Holweg,

Nick Oliver,

About this book

Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.

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Yes, you can access Crisis, Resilience and Survival by Matthias Holweg,Nick Oliver in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.