Action and Inaction in a Social World

Predicting and Changing Attitudes and Behavior

Dolores Albarracín

• Publisher: Cambridge University Press
• Year: 2021
• Print ISBN: 9781108840002
• eBook ISBN: 9781108881234
• Topic: Psychology
• Subtopic: Cognitive Psychology & Cognition
• Index: Psychology

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.

Table of contents

• Cover
• Half-title page
• Title page
• Copyright page
• Dedication
• Contents
• List of Figures
• List of Tables
• Preface
• Acknowledgments
• Part I Introduction
• Part II Beliefs, Attitudes, and Behaviors
• Part III Influences of the Past and the Situation
• Part IV The Impact of Persuasive Communications and Behavioral Interventions
• Part V Conclusion
• References
• Index