eBook - PDF

Managerial Economics

Name: Managerial Economics
Author: Nick Wilkinson

Problem-Solving in a Digital World

Nick Wilkinson,

English
PDF
Available on iOS & Android

eBook - PDF

Managerial Economics

Problem-Solving in a Digital World

Nick Wilkinson,

About this book

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.

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Yes, you can access Managerial Economics by Nick Wilkinson in PDF and/or ePUB format, as well as other popular books in Economics & Microeconomics. We have over one million books available in our catalogue for you to explore.