eBook - PDF
Optimal Distinctiveness
A New Agenda for the Study of Competitive Positioning of Organizations and Markets
- 100 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Optimal Distinctiveness
A New Agenda for the Study of Competitive Positioning of Organizations and Markets
About this book
Optimal distinctiveness – being both 'similar to' and 'different from' peers – is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory.
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Table of contents
- Cover
- Title page
- Copyright page
- Optimal Distinctiveness: A New Approach to the Competitive Positioning of Organizations and Markets
- References
- Acknowledgements
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Yes, you can access Optimal Distinctiveness by Eric Yanfei Zhao in PDF and/or ePUB format, as well as other popular books in Business & Organisational Behaviour. We have over 1.5 million books available in our catalogue for you to explore.