The Flow of Management Ideas
eBook - PDF

The Flow of Management Ideas

Rethinking Managerial Audiences

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Flow of Management Ideas

Rethinking Managerial Audiences

About this book

The widespread promotion of management ideas, their regular inclusion in textbooks and business school curricula and their use in organizational change programs has engendered debates about the impact of these ideas on management and organizational practice. Based on analyses of managerial audience members' activities and related meaning-making prior to, during and after guru events with leading management thinkers, this book sheds new light on how management practitioners come to use management ideas in the different relevant contexts of their working lives. The authors argue that a broader, more differentiated and more dynamic view of managerial audiences is essential in understanding the impact of management ideas as well as the nature of contemporary managerial work. For scholars and students in organisation studies, knowledge management and management consultancy, as well as reflective management practitioners.

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Yes, you can access The Flow of Management Ideas by Stefan Heusinkveld,Marlieke van Grinsven,Claudia Groß,David Greatbatch,Timothy Clark in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Half-title page
  3. Title page
  4. Copyright page
  5. Contents
  6. List of Figures
  7. List of Tables
  8. Acknowledgements
  9. 1 The Flow of Management Ideas
  10. 2 Studying Audiences
  11. 3 Creating a Positive Atmosphere among the Audience
  12. 4 Conveying the Applicability of Ideas to Audience Members
  13. 5 Defining Audience Orientations
  14. 6 Understanding Audience Dynamism
  15. 7 Managerial Audiences in Organisational Contexts
  16. 8 Managerial Audiences and Fan Involvement
  17. 9 Conclusion
  18. Appendix A Overview of Informants
  19. Appendix B Glossary of Transcription Symbols
  20. References
  21. Index