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Derecho de la publicidad
Javier Pazos Hayashida
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- 158 pages
- Spanish
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Derecho de la publicidad
Javier Pazos Hayashida
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About This Book
El propĂłsito de este libro es describir, de manera introductoria, el derecho de la publicidad en el ordenamiento jurĂdico peruano, identificando sus principales categorĂas e instituciones. En tal sentido, se aborda el ĂĄmbito general sobre la materia, las lĂneas directrices de la actividad publicitaria y el marco regulatorio de los actos de competencia desleal relativos a la publicidad, subrayando la relaciĂłn entre esta y la concurrencia en el mercado.
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