Innovation Diffusion Models
eBook - ePub

Innovation Diffusion Models

Theory and Practice

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Innovation Diffusion Models

Theory and Practice

About this book

Innovation Diffusion Models

Understand innovation diffusion models and their role in business success

Innovation diffusion models are statistical models that predict the medium- and long-term sales performance of new products on a market. They account for numerous factors that contribute to the life cycle of a new product and are subject to continuous reassessment as markets transform and the business world becomes more complex. In a modern market environment where product life cycles are becoming ever shorter, the latest innovation diffusion models are essential for businesses looking to perfect their decision-making processes.

Innovation Diffusion Models: Theory and Practice provides a comprehensive and up-to-date guide to these models and their potential to impact product development. It focuses on the latest product diffusion models, which combine time series analysis with nonlinear regression techniques to create increasingly refined predictions. Its combination of mathematical theory and business practice makes it an indispensable tool across many sectors of industry and commerce.

Innovation Diffusion Models readers will also find:

  • Real-world examples demonstrating the kinds of data sets generated by new product growth models and their potential applications
  • Discussion of the factors underlying the decision to select a given growth model for a particular product
  • Clear, detailed explanation of each model's explanatory ability

Innovation Diffusion Models is an essential volume for practitioners in any field of industry or commerce, as well as for graduate students and researchers in business and finance.

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Yes, you can access Innovation Diffusion Models by Mariangela Guidolin in PDF and/or ePUB format, as well as other popular books in Mathematics & Forecasting. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2023
Print ISBN
9781119756200
eBook ISBN
9781119756224
Edition
1
Subtopic
Forecasting

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Copyright
  5. Dedication
  6. List of Figures
  7. List of Tables
  8. About the Author
  9. Preface
  10. Acknowledgments
  11. Acronyms
  12. About the Companion Website
  13. Introduction
  14. 1 Theory of Innovation Diffusion
  15. 2 Innovation Diffusion as an Empirical Generalization: The Bass Model
  16. 3 Innovation Diffusion with Structured Shocks: The Generalized Bass Model
  17. 4 Innovation Diffusion with a Dynamic Market Potential: The GGM
  18. 5 Dealing with Autocorrelation and Seasonality in Innovation Diffusion
  19. 6 Innovation Diffusion in Competition
  20. 7 Estimation Methods for Innovation Diffusion Models
  21. 8 Case Studies
  22. 9 Modeling a Diffusion Process
  23. References
  24. Index
  25. End User License Agreement