
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Innovation Diffusion Models
Understand innovation diffusion models and their role in business success
Innovation diffusion models are statistical models that predict the medium- and long-term sales performance of new products on a market. They account for numerous factors that contribute to the life cycle of a new product and are subject to continuous reassessment as markets transform and the business world becomes more complex. In a modern market environment where product life cycles are becoming ever shorter, the latest innovation diffusion models are essential for businesses looking to perfect their decision-making processes.
Innovation Diffusion Models: Theory and Practice provides a comprehensive and up-to-date guide to these models and their potential to impact product development. It focuses on the latest product diffusion models, which combine time series analysis with nonlinear regression techniques to create increasingly refined predictions. Its combination of mathematical theory and business practice makes it an indispensable tool across many sectors of industry and commerce.
Innovation Diffusion Models readers will also find:
- Real-world examples demonstrating the kinds of data sets generated by new product growth models and their potential applications
- Discussion of the factors underlying the decision to select a given growth model for a particular product
- Clear, detailed explanation of each model's explanatory ability
Innovation Diffusion Models is an essential volume for practitioners in any field of industry or commerce, as well as for graduate students and researchers in business and finance.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Table of Contents
- Title Page
- Copyright
- Dedication
- List of Figures
- List of Tables
- About the Author
- Preface
- Acknowledgments
- Acronyms
- About the Companion Website
- Introduction
- 1 Theory of Innovation Diffusion
- 2 Innovation Diffusion as an Empirical Generalization: The Bass Model
- 3 Innovation Diffusion with Structured Shocks: The Generalized Bass Model
- 4 Innovation Diffusion with a Dynamic Market Potential: The GGM
- 5 Dealing with Autocorrelation and Seasonality in Innovation Diffusion
- 6 Innovation Diffusion in Competition
- 7 Estimation Methods for Innovation Diffusion Models
- 8 Case Studies
- 9 Modeling a Diffusion Process
- References
- Index
- End User License Agreement