eBook - ePub

Applied Communication Research Methods

Name: Applied Communication Research Methods
Author: Michael Boyle,Mike Schmierbach

Getting Started as a Researcher

Michael Boyle,

Mike Schmierbach,

316 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Applied Communication Research Methods

Getting Started as a Researcher

Michael Boyle,

Mike Schmierbach,

About this book

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.

The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.

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Yes, you can access Applied Communication Research Methods by Michael Boyle,Mike Schmierbach in PDF and/or ePUB format, as well as other popular books in Education & Communication Studies. We have over one million books available in our catalogue for you to explore.