Multimodality and Social Interaction in Online and Offline Shopping
eBook - ePub

Multimodality and Social Interaction in Online and Offline Shopping

  1. 228 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Multimodality and Social Interaction in Online and Offline Shopping

About this book

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

The volume explores shopping as an area of study in its own right, with the buying and selling of goods and services a fundamental part of the social and cultural life of human communities for centuries. The book looks at both online and offline shopping, examining it as both everyday multi-sensorial practice and its translation into the interactive text and imagery that comprise the online shopping experience, from London street markets to Japanese grocery shops to Danish supermarkets to worldwide online shopping sites. Highlighting the diversity of modern multimodal approaches through contributions from established scholars, the book critically surveys both the challenges and opportunities in the embodied interactions between buyers and sellers and how these points of connection have been translated and will continue to transform in the age of algorithms and emergent technologies.

This book will appeal to students and scholars interested in multimodality, multimodal conversation analysis, social semiotics, social interaction, and retail studies.

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Yes, you can access Multimodality and Social Interaction in Online and Offline Shopping by Gitte Rasmussen, Theo van Leeuwen, Gitte Rasmussen,Theo van Leeuwen in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
Print ISBN
9781032255910
eBook ISBN
9781000934274
Edition
1
Topic
Languages & Linguistics
Subtopic
Linguistics
Index
Languages & Linguistics

Table of contents

  1. Cover
  2. Half Title
  3. Series
  4. Title
  5. Copyright
  6. Contents
  7. List of Contributors
  8. 1 Introduction
  9. 2 Exploring the phenomenology of shopping as social practice: an inquiry into the multimodal and linguistic repertoires in markets in Sydney
  10. 3 Between sensorial pleasure and economic reason: accepting or rejecting sellersā€™ offers to taste at the market
  11. 4 Reassembling meaning while shopping
  12. 5 Multimodal engagement and interaction, and the appearance of contemporary non-traditional retail shopping
  13. 6 Trust, transparency, and transactions: revealing participation in collocated and hybrid auction sales
  14. 7 Checking before checkout: how customers deal with trust and accountability in grocery shopping in online and brick-and-mortar shops
  15. 8 Curating a lifestyle experience: how Pottery Barn makes it so
  16. 9 Going shopping: a social semiotic study of resources for walking offline and online
  17. 10 Community or commerceā€”the story of eBay
  18. Index