The Truth About Pricing
eBook - ePub

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)

About this book

Discover The Truth About Profitable Pricing

#1 New Release in Business Pricing and Business Purchasing & Buying

The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success.

Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—itisn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.

Inside, find:

  • The key to understanding your buyers needs and setting prices they want
  • What your customers—and your business—truly value
  • An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients

If you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you'll love The Truth About Pricing.

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Yes, you can access The Truth About Pricing by Melina Palmer in PDF and/or ePUB format, as well as other popular books in Business & Operations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
TMA Press
Year
2024
eBook ISBN
9781684813452
Subtopic
Operations

Table of contents

  1. Cover
  2. Praise For The Truth About Pricing
  3. Half Title
  4. Title
  5. Copyright
  6. Dedication
  7. Contents
  8. Foreword
  9. Part I: Setting The Stage
  10. Part II: Building A Foundation
  11. Part III: Applying It
  12. Afterword
  13. Acknowledgements
  14. About the Author
  15. Endnotes