eBook - ePub

B2B Digital Marketing Strategy

Name: B2B Digital Marketing Strategy
Author: Simon Hall

How to Use New Frameworks and Models to Achieve Growth

Simon Hall,

392 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

B2B Digital Marketing Strategy

How to Use New Frameworks and Models to Achieve Growth

Simon Hall,

About this book

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.

B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.

Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

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Yes, you can access B2B Digital Marketing Strategy by Simon Hall in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.