Bimbo. Estrategia de éxito empresarial
eBook - ePub

Bimbo. Estrategia de éxito empresarial

Roberto Servitje S.

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  1. 248 pages
  2. Spanish
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Bimbo. Estrategia de éxito empresarial

Roberto Servitje S.

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About This Book

Las claves estratégicas de uno de los grupos empresariales más exitosos y emblemáticos de México.Establecida en 1945, Bimbo surgió a partir de la experiencia de sus fundadores en la panadería El Molino para producir y vender pan de caja en el territorio de la República Mexicana. Ahora, con presencia en más de treinta países, es un emblema del crecimiento empresarial mexicano en un mundo globalizado y competitivo.En este libro, don Roberto Servitje Sendra, quien fuera director general y presidente de Grupo Bimbo, traza una historia de la empresa y su incursión a mercados tan complejos como los de Estados Unidos, Europa y América Latina, además de los pilares que sostienen al grupo en cuanto a su filosofía y su pensamiento estratégico. Es una lectura obligada para los interesados en el desarrollo empresarial latinoamericano, así como para quienes deseen aprender sobre liderazgo, inspiración, estrategia, crecimiento, competitividad, valores humanos y responsabilidad social de las empresas.

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Information

Publisher
Océano
Year
2022
ISBN
9786075576022
Edition
1
Topic
Negocios y empresa
Subtopic
Gestión

Table of contents