eBook - ePub

Marketing Engineering Reloaded

Name: Marketing Engineering Reloaded
ISBN: 9783757851279

Pascal Schoog,

Tobias Voigt,

348 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing Engineering Reloaded

Pascal Schoog,

Tobias Voigt,

About this book

Ohne Marketingtechnologie werden Unternehmen den Anschluss verlieren.Wenn es dazu um die nächste Stufe der digitalen Transformation vom Maschinen- raum zur Matrix für modernes Hochleistungsmarketing geht, wird Kollaboration zum entscheidenden Erfolgsfaktor. Das wiederum verlangt nach tiefgreifender Veränderungsfähigkeit und deren gekonnter Steuerung. Die drei Hauptkapitel zeigen deshalb nicht nur brandaktuelles Marktwissen von der Anbieterseite, sondern auch geländegängige Lösungen für deren erfolgreiche Implementierung in einem dynamischen Unternehmensumfeld. Das erste Kapitel räumt radikal mit dem Missverständnis auf, dass digitale Transformation in Marketing und Vertrieb ein Projekt mit Enddatum ist. Das zweite Kapitel zeigt konkret auf, wie man aus Daten echtes Gold spinnt und welches Monetarisierungspotenzial im Schürfen und Analysieren von Daten zu heben ist. Im dritten Kapitel geht es um die neuesten Ingredients für ein modernes Hochleistungsmarketing und deren organisatorische Konsequenzen bei der Implementierung. Hier geht es einmal mehr ganz tief in den Maschinenraum der Marketingautomation und seiner Protagonisten.

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Yes, you can access Marketing Engineering Reloaded by Pascal Schoog, Tobias Voigt in PDF and/or ePUB format, as well as other popular books in Computer Science & Computer Science General. We have over one million books available in our catalogue for you to explore.