All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism.
Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.
Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.
eBook - ePub
Understanding Fashion Scandals
Social Media, Identity, and Globalization
- 248 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Table of contents
- Cover
- Half-Title Page
- Title Page
- Contents
- Acknowledgments
- List of Illustrations
- Introduction
- PART ONE THE FASHION SCANDAL—PAST AND PRESENT
- 1 Framing the Fashion Scandal: The Platformization of Fashion
- 2 Fashion Brands Negotiating Identity Politics
- 3 Changing Strategies of Fashion Brands: From Shock to Scandal
- 4 Emotional Effects of Social Media on Fashion: Calling-out and Canceling
- PART TWO CASE STUDIES
- 5 Russia
- 6 Finland
- 7 Global Scandals
- PART THREE THE RESPONSE TO FASHION SCANDALS
- 8 Just Don’t Do It!
- PART FOUR EPILOG
- 9 The Counter Narrative
- Bibliography
- Index
- Copyright
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Yes, you can access Understanding Fashion Scandals by Annamari Vänskä,Olga Gurova in PDF and/or ePUB format, as well as other popular books in Design & Fashion Design. We have over 1.5 million books available in our catalogue for you to explore.