Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer?
An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing.
In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.
eBook - ePub
Luxury Fashion and Media Communication
Between the Material and Immaterial
- 222 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Luxury Fashion and Media Communication
Between the Material and Immaterial
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Table of contents
- Cover
- Half-Title
- Title
- Contents
- List of illustrations
- List of Contributors
- Introduction
- 1 Contemporary luxury and the communication of jewellery
- 2 Sensing luxury: The meaning and embodiment of objects in film commercials
- 3 Selling luxury: Guided sensory communication in the perfume store
- 4 Chanel’s ascent to the pinnacle of luxury: A triadic model of evolution for luxury brands
- 5 Intellectual property rights and the mediation of luxury
- 6 Strategical capabilities of luxury fashion: The case of Loewe
- 7 From tween to teenagers: The meaning and consumption of luxury among children
- 8 Symbolic consumption of luxury fashion brands in China: Motives, expression and media
- 9 Luxury fashion brands and ethicality: The importance of expressing one’s true self
- Index
- Copyright
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Yes, you can access Luxury Fashion and Media Communication by Paula von Wachenfeldt, Magdalena Petersson McIntyre, Paula von Wachenfeldt,Magdalena Petersson McIntyre in PDF and/or ePUB format, as well as other popular books in Business & Fashion Design. We have over 1.5 million books available in our catalogue for you to explore.