eBook - PDF

Chinese Economic Transition and International Marketing Strategy

Name: Chinese Economic Transition and International Marketing Strategy
ISBN: 9780313053733

Ilan Alon,

352 pages
English
PDF
Available on iOS & Android

eBook - PDF

Chinese Economic Transition and International Marketing Strategy

Ilan Alon,

About this book

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

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Yes, you can access Chinese Economic Transition and International Marketing Strategy by Ilan Alon in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.