eBook - ePub

Bringing Loyalty To Life

Name: Bringing Loyalty To Life
ISBN: 9781915483225

Richard Beattie,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Bringing Loyalty To Life

Richard Beattie,

About this book

After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape.

Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company's extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to:

discover how loyalty campaigns can drive increased revenue and growth
design loyalty campaigns for their business and measure their success
create deep and enduring emotional connections with customers
be a force for positive change in the community
keep up with retail trends and stay ahead of the competition.

Discover the key components of successful loyalty campaigns and learn how this industry expert has helped numerous global retailers change shopper behaviour.

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Yes, you can access Bringing Loyalty To Life by Richard Beattie in PDF and/or ePUB format, as well as other popular books in Commerce & Gestion de la chaîne d'approvisionnement. We have over one million books available in our catalogue for you to explore.