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The Art and Business of Teaching Yoga (revised)
The Yoga Professional's Guide to a Fulfilling Career
Amy Ippoliti, Taro Smith
- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Art and Business of Teaching Yoga (revised)
The Yoga Professional's Guide to a Fulfilling Career
Amy Ippoliti, Taro Smith
About This Book
Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers' repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: ⢠plan dynamic classes, including engaging digital content
⢠build a loyal student base and become more financially stable
⢠optimize your own practice
⢠maintain a marketing plan and develop a unique brand
⢠teach yoga to facilitate ease and inspire creative action in a troubled world
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Information
Table of contents
- Contents
- Preface to the Revised Edition
- Introduction
- Part I: Becoming a Yoga Teacher
- Chapter One: Teaching Today
- Chapter Two: Presenting Yourself as a Teacher
- Part II: Getting Down to Business
- Chapter Three: Yoga Business Basics
- Chapter Four: Online Yoga Business Basics
- Chapter Five: Building Your Business
- Chapter Six: Marketing Your Business
- Chapter Seven: Social Media
- Chapter Eight: Forming Good Professional Relationships
- Chapter Nine: Managing Your Business Finances
- Part III: Teaching Well
- Chapter Ten: Class Planning and Preparation
- Chapter Eleven: Teaching In-Person Classes Skillfully
- Chapter Twelve: Teaching Online Skillfully
- Part IV: Leading by Example
- Chapter Thirteen: Self-Care
- Chapter Fourteen: Leadership and Karma Yoga
- Conclusion: Light Up the World
- Acknowledgments
- About the Authors