Edward L. Bernays' Propagandatheorie

Name: Edward L. Bernays' Propagandatheorie
ISBN: 9783847419440

Vom Kampf um Wirklichkeiten und Emotionen in der liberalen Demokratie

Stefan Matern,

340 pages
English
PDF
Available on iOS & Android

eBook - PDF

Available until 15 Jan |Learn more

Edward L. Bernays' Propagandatheorie

Vom Kampf um Wirklichkeiten und Emotionen in der liberalen Demokratie

Stefan Matern,

About this book

Edward L. Bernays gilt als Vater der Public Relations: Bereits in den 1920er Jahren erkannte er das politische Machtpotenzial von Massenmedien in ihrer Einflussnahme auf die öffentliche Meinung und damit die Herausforderungen rund um Desinformation, Propaganda und emotionsgesteuerte Politik, denen sich die liberale Demokratie bis heute ausgesetzt sieht. Stefan Matern nimmt eine erste systematische Auseinandersetzung mit dem Werk Bernays' aus politiktheoretischer Perspektive vor und beleuchtet mögliche Anknüpfungspunkte für die Politische Theorie. Er zeigt, dass Bernays' Propagandatheorie mit ihrer interdisziplinären Grundlegung eine spezifische Aktualität besitzt, die in Kombination mit ihrer Anschlussfähigkeit für moderne sozialpsychologische Forschung zeitgenössische Phänomene rund um Fake News, Filterblasen und Echokammern erklären kann.

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Yes, you can access Edward L. Bernays' Propagandatheorie by Stefan Matern in PDF and/or ePUB format, as well as other popular books in Politik & Internationale Beziehungen & Kulturpolitik. We have over one million books available in our catalogue for you to explore.