eBook - ePub

Sustainable Marketing

Name: Sustainable Marketing
Author: Mark Peterson,Author

A Holistic Approach

Mark Peterson,

Author,

440 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Sustainable Marketing

A Holistic Approach

Mark Peterson,

Author,

About this book

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society.

With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today's global market.

Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more 'green' living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint.

The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

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Yes, you can access Sustainable Marketing by Mark Peterson,Author in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.