Understanding Research for Business Students
eBook - ePub

Understanding Research for Business Students

A Complete Student′s Guide

  1. 576 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Understanding Research for Business Students

A Complete Student′s Guide

About this book

Are you conducting business research for the first time and aren?t sure where to begin? This book gives you everything you need to successfully complete your research project.

 

From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students.

 

The book:

  • Enables you visualise how each stage of research links to the next, and makes sure you don?t miss a step with a handy ?Research Project Wheel?
  • Empowers you to increase your employability and develop transferable skills, such as proposal writing and data analysis
  • Provides student research examples that show common challenges you might face - and how to address them.

Key features include research snapshots, offering short how-to examples for doing real research, and concept cartoons, which put forward different views about research so you can broaden your knowledge. It also has end-of-chapter questions, online multiple choice questions and Kahoot! questions so you can test your understanding. 

Guiding you through working with and understanding both primary and secondary data, this book is the perfect companion for any undergraduate conducting a business and management research project.

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Yes, you can access Understanding Research for Business Students by Jonathan Wilson,Author in PDF and/or ePUB format, as well as other popular books in Social Sciences & Management. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Acknowledgements
  7. Contents
  8. Illustration List
  9. Table List
  10. Illustration List
  11. About the Author
  12. Preface
  13. Acknowledgements
  14. Online Resources
  15. 1 Introduction to Business Research
  16. 2 Getting Started: Choosing your Research Direction
  17. 3 Writing your Research Proposal
  18. 4 Searching and Critically Reviewing the Literature
  19. 5 Research Philosophies, Approaches and Strategies
  20. 6 Formulating the Research Design
  21. 7 Plagiarism and Ethics in Business Research
  22. 8 Doing Work-based Projects and Researching your Own Organization
  23. 9 Sampling Techniques
  24. 10 Secondary Data
  25. 11 Social Media for Research
  26. 12 Interviews and Focus Groups
  27. 13 Observational Research
  28. 14 Questionnaires
  29. 15 Analyzing and Managing Qualitative Data
  30. 16 Analyzing and Managing Quantitative Data
  31. 17 Getting Started with IBM SPSS Statistics
  32. 18 Writing Up and Disseminating your Work
  33. Index