Using Focus Groups
eBook - ePub

Using Focus Groups

Theory, Methodology, Practice

  1. 368 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Using Focus Groups

Theory, Methodology, Practice

About this book

Drawing on the authors? thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

Loaded with real world research examples from across the social sciences, and learning features such as ?expert advice? and ?concepts and theories? boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

 

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Yes, you can access Using Focus Groups by Ivana Acocella,Silvia Cataldi,SAGE Publications Ltd in PDF and/or ePUB format, as well as other popular books in Social Sciences & Social Science Research & Methodology. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Contents
  7. About the authors
  8. Part I What Is A Focus Group?
  9. 1 Outlining the Focus Group
  10. 2 Dealing with Ethical Challenges
  11. Part II Planning And Designing
  12. 3 Designing a Focus Group Research
  13. 4 Mixing the Focus Group with Other Techniques
  14. 5 Choosing and Recruiting the Focus Group Participants
  15. 6 Designing Focus Group Tools
  16. Part III Conducting
  17. 7 Moderating the Focus Group
  18. 8 Observing the Focus Group
  19. 9 Running the Focus Group
  20. Part IV Analysing And Writing Up
  21. 10 Transcribing and Analysing the Focus Group Content
  22. 11 Analysing the Focus Group Relational and Technical Dimensions
  23. 12 Interpreting and Reporting the Focus Group Results
  24. Appendices – Tools
  25. References
  26. Index