Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications.
Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more.
This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.
Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
- 376 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Publisher
SAGE Publications LtdYear
2023Print ISBN
9781473906983
9781473906976
Edition
1eBook ISBN
9781529787481
Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Contents
- Online Resources
- About the Author
- Preface
- Acknowledgements
- 1 Introduction
- 2 Consumer Knowledge
- 3 Consumer Inference and Evaluation
- 4 Consumer Implicit Cognition
- 5 Consumer Development and Socialisation
- 6 Emotions in Consumer Behaviour
- 7 Consumer Motivation
- 8 Consumer Identity – I Shop; Therefore, I Am
- 9 Environmental Psychology and Consumer Behaviour
- 10 Evolutionary psychology and consumer behaviour
- 11 Consumer Well-Being
- 12 Research Methods in Consumer Psychology
- Index
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Yes, you can access Consumer Psychology by Hazel Huang in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.