
- 280 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Crowdfunding and Entrepreneurship
About this book
This accessible text provides an insight into the growing global trend of crowdfunding as a source of entrepreneurial finance.
Grounded in academic literature, this book looks at the micro and macro issues within crowdfunding, from the entrepreneur's access to finance at the business level, to the role of government in regulating the market. It helps the reader develop a sound understanding of crowdfunding as a source of finance, the crowdfunding process and potential options when faced with start-up funding issues.
A range of international case studies of successful and unsuccessful crowdfunding campaigns help readers to apply theory to real-life scenarios. Readers are also supported throughout the book with chapter objectives and summaries, key terms, discussion questions and further reading guidance. Instructor materials such as slides and test questions are available as digital supplements.
Crowdfunding and Entrepreneurship will be a valuable resource for students of new venture creation and entrepreneurial finance, as well as entrepreneurs exploring crowdfunding as an option for business development.
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Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- Preface
- Acknowledgements
- About the authors
- 1 Crowdfunding and entrepreneurship: setting the stage
- 2 What is crowdfunding?
- 3 The financial behaviour of entrepreneurs in relation to crowdfunding
- 4 Exploring Resource-Based Theory in crowdfunding
- 5 Reducing the risk of information asymmetry in crowdfunding
- 6 The trends in the market of digital finance
- 7 The features of a good crowdfunding campaign
- 8 The problems encountered by entrepreneurs in sourcing crowdfunding
- 9 The role of social relationships and networking in sourcing crowdfunding
- 10 The scope of crowdfunding as a niche market
- 11 Areas for government assistance
- 12 Case studies of successful crowdfunding campaigns
- Appendix: links to support students
- Index