Vaccine Communication in a Pandemic
eBook - ePub

Vaccine Communication in a Pandemic

Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Vaccine Communication in a Pandemic

Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake

About this book

This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilitate effective responses to disease threats, build vaccine literacy and strengthen the public's trust in governments and health institutions.

The volume offers a variety of communication perspectives from leading international experts, with particular attention to the interrelated subjects of vaccine literacy and trust. Chapters present conceptual frameworks, research evidence, and novel ideas about ways to build trust, craft and target communication interventions, leverage digital technologies, integrate public health and health systems, apply health diplomacy, engage multiple sectors, and foster a vaccine-protected world.
Vaccine Communication in a Pandemic will be an invaluable resource for scholars, researchers and practitioners of communication studies, public health and health literacy, health and public policy, media advocacy, media studies and mass communication. This book was originally published as a special issue of the Journal of Health Communication: International Perspectives.

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Yes, you can access Vaccine Communication in a Pandemic by Scott C. Ratzan in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Public Relations. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. Citation Information
  7. Notes on Contributors
  8. Prefaceā€”Getting Past Sisyphus: Effective Communication is the Foundation to Our Success
  9. Introduction to Vaccine Communication in a Pandemic: Strengthening Vaccine Literacy, Restoring Trust and Engaging Communities to Foster Vaccine Confidence and Uptake
  10. Part 1 The pandemic and vaccine communication environment: Visions and realities
  11. Part 2ā€”Preparing for COVID-19 vaccine acceptance: Assessing hesitancy and predicting intent
  12. Part 3ā€”Mobilizing for COVID-19 vaccine acceptance: Collaboration, plans and sources