Digital Content Marketing
eBook - ePub

Digital Content Marketing

Creating Value in Practice

  1. 280 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Digital Content Marketing

Creating Value in Practice

About this book

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.

The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

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Yes, you can access Digital Content Marketing by Agata Krowinska,Christof Backhaus,Benjamin Becker,Fabian Bosser in PDF and/or ePUB format, as well as other popular books in Business & Information Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
Print ISBN
9781032346793
eBook ISBN
9781000987553
Edition
1
Topic
Business
Subtopic
Information Management
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Contents
  6. List of contributors
  7. 1 Introduction to Digital Content Marketing by Dr Agata Krowinska and Prof Christof Backhaus
  8. 2 Content Marketing Planning, Execution, and Measurement by Dr Fan Lu
  9. 3 Content Marketing Ideation: How to Generate and Manage Creative Concepts by Dr Jackie Cameron
  10. 4 Value Creation Through Digital Content: Informative Value by Dr Agata Krowinska
  11. 5 Value Creation Through Digital Content: Entertainment Value by Dr Agata Krowinska and Dr Clidna Soraghan
  12. 6 Value Creation Through Digital Content: Social Value by Jasmiina Milne
  13. 7 Value Creation Through Digital Content: User Co-creation Value by Dr Denitsa Dineva
  14. 8 Digital Content and Social Media Influencers by Dr Ashleigh Logan-McFarlane
  15. 9 Content Curation: Best Practices and Techniques by Dr Jackie Cameron
  16. 10 Content Marketing and Sponsorship by Lucas Petermeier, Benjamin Becker and Prof Christof Backhaus
  17. 11 The Dark Side of Content Marketing by Dr Elaine Mercer-Jones and Dr Kat Rezai
  18. 12 Contemporary and Emerging Content Marketing Trends by Dr Simone Kurtzke
  19. Book Summary - 12 Guiding Principles of Content Marketing by Dr Agata Krowinska
  20. Index