Social Media Marketing Essentials You Always Wanted To Know
A Beginner's Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Social Media Marketing Essentials You Always Wanted To Know
A Beginner's Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing
About this book
A Beginner's Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing. Harness the power of social media to market your brand, products, and services.
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company's revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Introduction to Social Media
- Social Media Marketing (SMM)
- Social Media Marketing Strategies
- Content Designing for Social Media Platforms
- Facebook, Instagram, and Threads Marketing
- X (Formerly Twitter), LinkedIn, YouTube, and Pinterest Advertising and Marketing
- Metrics of Social Media Marketing
- Ethics in Social Media Marketing
- Bibliography