eBook - ePub

Daytime Television Programming

Name: Daytime Television Programming
ISBN: 9781003820178

Marilyn J. Matelski,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Daytime Television Programming

Marilyn J. Matelski,

About this book

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.

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Yes, you can access Daytime Television Programming by Marilyn J. Matelski in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Television. We have over one million books available in our catalogue for you to explore.