
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
There are 800, 000 people in the UK of all ages and gender directly and indirectly employed in the wider car industry. If you are one of these and want to have a Director and Senior Executive's truly unique insider story on how the car industry worked and evolved from the 1970s until now, then this is a must-read book.
John documents his many memories, experiences and events of his career from September 1969 when he joined British Leyland direct from University to 2019 when he was a self-employed automotive consultant.
In 1969 British Leyland was the fifth largest vehicle manufacturer in the world. It doesn't exist today. John describes many events during a period of British Leyland's decline in sales, and financial difficulties. Many of his anecdotes are amusing and some are unbelievable. These include some British Leyland new car launches that went spectacularly wrong. John was there to see it, and now writes about it.
He describes his time in Land Rover Ltd during a period of successful sales growth, the development and launch of new Land Rover and Range Rover vehicles including the Land Rover Discovery in 1989. The book uniquely details the development of exclusive Land Rover dealer networks in UK, Europe, Australia and USA.
There is interesting business insight into John's time in BMW Group and Honda Motor Europe. The book includes the names of the many colleagues and car dealers with whom John worked in his long car industry career.
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Information
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Chapter 1: Car-related Life Up to 1966
- Chapter 2: Car-related Life at University 1966β1969
- Chapter 3: British Leyland 1969β1971
- Chapter 4: British Leyland 1972β1974
- Chapter 5: British Leyland 1975β1978
- Chapter 6: Territorial Army Exercise 1978
- Chapter 7: British Leyland (BL Cars) 1978β1981
- Chapter 8: Land Rover Ltd 1982β1984
- Chapter 9: Land Rover Ltd 1985β1988
- Chapter 10: Land Rover Ltd 1989
- Chapter 11: Land Rover Discovery
- Chapter 12: Land Rover Ltd End 1989β1990
- Chapter 13: Range Rover North America 1990
- Chapter 14: Land Rover Ltd 1991
- Chapter 15: Land Rover Ltd 1992β1993
- Chapter 16: Rover Group 1993
- Chapter 17: BMW Group 1994β1997
- Chapter 18: Automotive Consultancy 1998β2000
- Chapter 19: Honda Motor Europe 2000β2009
- Chapter 20: Consultancy 2009β2019
- Acknowledgements