Automatically Driven
eBook - ePub

Automatically Driven

My 50 Years in the Car Industry

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Automatically Driven

My 50 Years in the Car Industry

About this book

There are 800, 000 people in the UK of all ages and gender directly and indirectly employed in the wider car industry. If you are one of these and want to have a Director and Senior Executive's truly unique insider story on how the car industry worked and evolved from the 1970s until now, then this is a must-read book.
John documents his many memories, experiences and events of his career from September 1969 when he joined British Leyland direct from University to 2019 when he was a self-employed automotive consultant.
In 1969 British Leyland was the fifth largest vehicle manufacturer in the world. It doesn't exist today. John describes many events during a period of British Leyland's decline in sales, and financial difficulties. Many of his anecdotes are amusing and some are unbelievable. These include some British Leyland new car launches that went spectacularly wrong. John was there to see it, and now writes about it.
He describes his time in Land Rover Ltd during a period of successful sales growth, the development and launch of new Land Rover and Range Rover vehicles including the Land Rover Discovery in 1989. The book uniquely details the development of exclusive Land Rover dealer networks in UK, Europe, Australia and USA.
There is interesting business insight into John's time in BMW Group and Honda Motor Europe. The book includes the names of the many colleagues and car dealers with whom John worked in his long car industry career.

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Yes, you can access Automatically Driven by John Sparrow in PDF and/or ePUB format, as well as other popular books in Business & Transportation Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Introduction
  7. Chapter 1: Car-related Life Up to 1966
  8. Chapter 2: Car-related Life at University 1966–1969
  9. Chapter 3: British Leyland 1969–1971
  10. Chapter 4: British Leyland 1972–1974
  11. Chapter 5: British Leyland 1975–1978
  12. Chapter 6: Territorial Army Exercise 1978
  13. Chapter 7: British Leyland (BL Cars) 1978–1981
  14. Chapter 8: Land Rover Ltd 1982–1984
  15. Chapter 9: Land Rover Ltd 1985–1988
  16. Chapter 10: Land Rover Ltd 1989
  17. Chapter 11: Land Rover Discovery
  18. Chapter 12: Land Rover Ltd End 1989–1990
  19. Chapter 13: Range Rover North America 1990
  20. Chapter 14: Land Rover Ltd 1991
  21. Chapter 15: Land Rover Ltd 1992–1993
  22. Chapter 16: Rover Group 1993
  23. Chapter 17: BMW Group 1994–1997
  24. Chapter 18: Automotive Consultancy 1998–2000
  25. Chapter 19: Honda Motor Europe 2000–2009
  26. Chapter 20: Consultancy 2009–2019
  27. Acknowledgements