
eBook - ePub
The Smart Strategy Book 5th Anniversary Edition
50 ways to solve tricky business issues
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Most strategies are too long and boring. Far too many contain language that most of us can't understand. Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication. His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
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Yes, you can access The Smart Strategy Book 5th Anniversary Edition by Kevin Duncan in PDF and/or ePUB format, as well as other popular books in Personal Development & Time Management. We have over one million books available in our catalogue for you to explore.
Information
Topic
Personal DevelopmentSubtopic
Time ManagementTable of contents
- COVER
- BACK COVER
- Title
- CONTENTS
- PREFACE
- INTRODUCTION
- IDEA 1: WHAT IS STRATEGY, ANYWAY?
- A NOTE ON THE MILITARY METAPHOR
- PART ONE: COMMERCIAL STRATEGY
- PART TWO: BRAND STRATEGY
- PART THREE: CUSTOMER STRATEGY
- PART FOUR: SALES STRATEGY
- PART FIVE: PEOPLE STRATEGY
- PART SIX: INNOVATION STRATEGY
- PART SEVEN: COMMUNICATION STRATEGY
- SMART STRATEGY SCRAMBLER
- DRAWING IT ALL TOGETHER: A MANIFESTO FOR SMART STRATEGY
- ABOUT THE AUTHOR
- COPYRIGHT