eBook - ePub

Can Marketing Save the Planet?

Name: Can Marketing Save the Planet?
ISBN: 9781399411233

101 Practical Ways to Use Sustainable Marketing as a Force for Good

Michelle Carvill,

Gemma Butler,

288 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Can Marketing Save the Planet?

101 Practical Ways to Use Sustainable Marketing as a Force for Good

Michelle Carvill,

Gemma Butler,

About this book

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

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Yes, you can access Can Marketing Save the Planet? by Michelle Carvill,Gemma Butler in PDF and/or ePUB format, as well as other popular books in Business & Business Ethics. We have over one million books available in our catalogue for you to explore.