Sacramento on the Air

How the McClatchy Family Revolutionized West Coast Broadcasting

Annette Kassis

• Publisher: The History Press
• Year: 2015
• eBook ISBN:
  9781625846204
• Topic: Storia
• Subtopic: Storia nordamericana

In 1921, a chance encounter with a radio receiver sent Sacramento Bee newspaperman Carlos McClatchy on a determined path to break into broadcasting. Ushered by the enterprising McClatchy family, the Bee became the first Pacific Coast newspaper to enter the radio business. For decades, broadcasting in Sacramento was shaped by the brilliant but fatally flawed Carlos McClatchy; his strong-willed, micromanaging father, C.K.; and his sister Eleanor McClatchy, who sacrificed her own aspirations for the sake of the family business. From a single five-watt station, the family built a large media company, established a radio network with William Randolph Hearst and helped shape media in the American West. Historian Annette Kassis tells the fascinating story of the pivotal McClatchy family and the path they charted through the "ether" above Sacramento.

Table of contents

• Front Cover
• Title Page
• Copyright
• Dedication
• Contents
• Acknowledgements
• MCClatchy Family Timeline and List of Acronyms
• 1. A Buzz In The Ether
• 2. “Sacramento Bee Calling, Hello, Hello”
• 3. Just Who Is “The Public?”
• 4. Listening In And Talking Back
• 5. “I Do Not Know What In The Name Of God To Do”
• 6. News Wars, A New Mcclatchy In Charge And The California Radio System
• 7. Eleanor Mcclatchy: Thrust Into The Spotlight And Hit With New Challenges
• 8. Postwar Economic Boom And The Entry Into Television
• 9. Public Interest, Public Service And A Promise Kept To C.K.
• Notes
• About the Author