eBook - ePub

Shopping Centre Marketing

Name: Shopping Centre Marketing
ISBN: 9781003855019

Value Creation and Customer Engagement

Piotr Krowicki,

Grzegorz Maciejewski,

222 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Shopping Centre Marketing

Value Creation and Customer Engagement

Piotr Krowicki,

Grzegorz Maciejewski,

About this book

There are almost 10, 000 shopping centres in Europe, and in the United States there are over 100, 000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.

The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.

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Yes, you can access Shopping Centre Marketing by Piotr Krowicki,Grzegorz Maciejewski in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.