
eBook - ePub
Customer Magic – The Macquarie Way
How to Reimagine Customer Experience to Transform Your Business
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Customer Magic – The Macquarie Way
How to Reimagine Customer Experience to Transform Your Business
About this book
Customer Magic—The Macquarie Way shines a light on how an Australian technology company grew from a challenger telecom brand in the 1990s into a dynamic billion-dollar company. In a market notorious for underserving and overcharging customers, Macquarie Technology harnessed the magic of customer experience to achieve seemingly impossible customer-centric results and become world leaders in delivering award-winning customer experience.
This practical, easy-to-read guide for any leader, business owner, or team member in any size organization shares key lessons to transform customer experience and drive growth in your business. It will inspire, spark action, and empower you to make your own brand of magic.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Customer Magic – The Macquarie Way by Joseph A. Michelli in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Contents
- Foreword
- Chapter 1: Macquarie’s Customer Magic
- Chapter 2: David (and Aidan) Against Goliath
- Chapter 3: From Purpose to Culture
- Chapter 4: It’s Always About the People
- Chapter 5: Seeking Freedom Within Boundaries
- Chapter 6: The Art and Science of World-class Customer Experience Delivery
- Chapter 7: A Noah’s Ark of Innovation
- Chapter 8: Zigging when Others Zag
- Chapter 9: Looking to the Future with Macquarie’s Magic
- About the Author
- References
- Index