eBook - ePub
Proximity Marketing
Converging Community, Consciousness, and Consumption
Rajagopal
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- 218 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Proximity Marketing
Converging Community, Consciousness, and Consumption
Rajagopal
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About This Book
This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.
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