
eBook - ePub
Technologische Innovationen
Steuerung und Vermarktung
- 152 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Die Marktdynamik hat in den vergangenen Jahrzehnten kontinuierlich zugenommen. Technologische Entwicklungen erfolgen in immer kürzeren Abschnitten. Gleichzeitig wirkt ein stetig größer werdender Anteil dieser Innovationen disruptiv. Daraus ergeben sich Notwendigkeiten, stets und frühzeitig auch die Vermarktung innovativer Technologien im Blick zu haben, um den ökonomischen Erfolg zu gewährleisten.Dieses Buch zeigt diese Möglichkeiten prägnant und gut strukturiert auf. Gleichzeitig bieten die Autoren viele Lernfragen, Antworten und Beispiele mit Aufgaben.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Technologische Innovationen by Reinhard Hünerberg, Matthias Hartmann in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Contabilidad. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Titel
- Impressum
- Inhaltsverzeichnis
- Vorwort
- 1 Technologiemanagement
- 2 Gegenstandsbereich des Innovationsmarketing
- 3 Situationsanalyse für Innovationen
- 4 Marktziele für Innovationen
- 5 Marktstrategien für Innovationen
- 6 Marketinginstrumente für Innovationen
- Antworten auf die Fragen an den Kapitelenden
- Glossar
- Literatur
- Register
- Fußnoten