
Can Social Entrepreneurship Work in the Rust Belt?
A Mom, a Dream, and a Declining Downtown
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Can Social Entrepreneurship Work in the Rust Belt?
A Mom, a Dream, and a Declining Downtown
About this book
What lessons can be learned about social entrepreneurship success from a coffee shop founder in a declining downtown in the US rust belt?
Launching her coffee shop in a declining downtown in the US rust belt in 2003, entrepreneur and young mom Jennifer Brogee thought that a well written business plan and a social mission was the path to success. After being denied funding, she soon realized the many challenges she would face as a young woman and mother in business. Social Entrepreneurship in the Rust Belt documents Jennifer's 20-year business evolution from startup to exploring new paths beyond the coffee shop. A business model with tight margins and high overheads, Jennifer details how she navigated the Great Recession, COVID and how she juggled multiple careers.
A story of independence and interdependence, this book is ideal reading for students of Business and Entrepreneurship, Gender Studies, and Cultural Studies as well as entrepreneurs and small business managers.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Dedication
- Copyright Page
- Acknowledgements
- Contents
- Introduction
- Learning objectives
- 1 Entrepreneurship roots
- 2 Business as mission
- 3 Mom entrepreneur
- 4 Finding funding
- 5 Growth
- 6 The Great Recession
- 7 Re-invention
- 8 Slowdown
- 9 Macroenvironment
- 10 Twentieth anniversary
- 11 Social mission
- Epilogue: Mistakes made, lessons learned
- Recommended activities and discussion questions
- Afterword
- Appendices
- References
- Recommended further reading
- Index