eBook - PDF

Organizing Color

Name: Organizing Color
ISBN: 9781503638624

Toward a Chromatics of the Social

Timon Beyes,

292 pages
English
PDF
Available on iOS & Android

eBook - PDF

Organizing Color

Toward a Chromatics of the Social

Timon Beyes,

About this book

We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.

Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with color's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.

Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization—a "chromatics of organizing"—that is attuned to the protean and world-making capacity of color.

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Yes, you can access Organizing Color by Timon Beyes in PDF and/or ePUB format, as well as other popular books in Social Sciences & History of Art. We have over one million books available in our catalogue for you to explore.