Key Account Rock Stars
eBook - ePub

Key Account Rock Stars

Raising Your Volume by Lowering Your Decibels

  1. 120 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Key Account Rock Stars

Raising Your Volume by Lowering Your Decibels

About this book

Key Account Rock Stars: Raising Your Volume by Lowering Your Decibels brings fresh new thoughts to the topic of Key Account Management.

This book reveals the secrets of how to successfully engage with customers and how to become organizationally savvy, plus practical tools for succeeding on the job. It is written for the practitioner and takes readers through the soft sides of the job, which is exactly what is needed to succeed and achieve career fulfillment.

Account managers must keep the relationship fresh, with creative ways to add value to the customers so customers remain genuinely satisfied with the relationship. Losing a customer will always be a burden on the individual Key Account Manager, whatever the reason for the loss.

Readers will

  • Gain awareness of what a good customer relationship looks like,
  • Learn tools to solve issues and improve ways of working,
  • And most importantly, learn how to succeed as a Key Account Manager

Remember, the importance of customer centricity is higher than ever. The decade long transition of the economy away from production towards services and the need to differentiate from the competition will certainly continue. A company today that fails to engage with the customers will not succeed; the era of making a good product and trusting it to sell itself is long gone.

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Yes, you can access Key Account Rock Stars by Marc Pettersson in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.

Information

Subtopic
Sales

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Acknowledgments
  8. Introduction
  9. Chapter 1. Know Them as You Know Yourself
  10. Chapter 2 The Relationship Trap
  11. Chapter 3 Panic Mode
  12. Chapter 4 Limited Resources
  13. Chapter 5 The Art of Balancing
  14. Chapter 6 Sell Me This Pen
  15. Chapter 7 The Sweet Deal
  16. Chapter 8 Keep It Simple
  17. Chapter 9 Love and Pride
  18. Chapter 10 Keeping It Fresh
  19. Chapter 11 KAM: A Ladder to the Top
  20. Bibliography
  21. About the Author
  22. Index
  23. Backcover