eBook - ePub

Dopamine economy

Name: Dopamine economy
Author: Stefano Calicchio

How the pleasure neurotransmitter influences our decisions and behaviour in everyday life

Stefano Calicchio,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Dopamine economy

How the pleasure neurotransmitter influences our decisions and behaviour in everyday life

Stefano Calicchio,

About this book

What is the impact of dopamine in our lives? Why does the brain sometimes seem to make decisions that are beyond our control? Why are some temptations so difficult to resist? The Economics of Dopamine is the key to understanding these dynamics and much more. In this book, the reader is taken by the hand and accompanied through the mysterious world of dopamine to discover its deeper impact. It will be possible to understand how the 'pleasure neurotransmitter' influences the brain, personal choices and people's behaviour. Through reading this book, the reader will learn to: - understand the crucial role of dopamine in the regulation of pleasure, motivation and gratification;
- understand the secrets of the pleasure industry and discover how it uses dopamine to influence human behaviour;
- discover how dopamine binds to interpersonal relationships and how it can enhance or impair people's social lives;
- explore the interplay between dopamine and the world of work, discovering how to exploit this knowledge to increase productivity and job satisfaction;
- recognising neuromarketing strategies and defending oneself against persuasive techniques;
- learning how to manage the dopamine economy to make more informed decisions in line with one's values and long-term goals. The Dopamine Economy offers a comprehensive and in-depth overview of the role dopamine plays in our brains and daily lives, with a multi-disciplinary approach and information based on scientific research and practical tips. Exploring topics such as pleasure, motivation, interpersonal relationships, the world of work and financial decisions, the book provides a comprehensive framework for understanding how our current reward system influences our choices and behaviour.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Dopamine economy by Stefano Calicchio in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.