
- 506 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
This book will sharpen the core decision-making skills of budding managers and entrepreneurs through the concepts, logic, and principles of microeconomics used in the book with suitable examples and cases from multiple industries from across the world. By placing strong emphasis on the fundamental theories, concepts, and their application in real-life business scenarios, the book presents chapters infused with relevant case-lets, snippets, and exercises. Written in simple and engaging conversational style, this book makes complex topics easily comprehensible to the readers who have virtually no background in economics.
This book will be useful to students, researchers, and teachers from the field of economics, applied economics, and business studies. Additionally, this book would also be an invaluable companion to aspiring business managers and corporate leaders.
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Information
Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Dedication
- Contents
- List of Boxes
- List of Figures
- List of Tables
- Foreword
- Preface
- List of Abbreviations
- 1 Introduction
- 2 Forces of Demand and Supply: Price Mechanism at Work
- 3 Elasticity of Demand and Supply
- 4 Consumer Behaviour
- 5 Applications of Consumer Theory
- 6 Demand Forecasting
- 7 Production, Costs, and Revenues
- 8 Profit Maximisation and Perfect Competition
- 9 Efficiency of Competitive Markets and Corrective Measures
- 10 Monopoly
- 11 Monopolistic Competition and Oligopoly (with an Introduction to Game Theory)
- 12 Decision-Making under Uncertainty
- 13 Asset Markets and Portfolio Choice
- 14 Markets for Factors of Production
- 15 Going Global
- General Appendix
- Partial Answers to Select Questions
- Index