Throughout the world, approximately 100 million new businesses start every year, 305 companies were established by 472 million entrepreneurs. Countries participating in the Global Entrepreneurship Monitor (GEM) comprise about 300 million people trying to establish approximately 150 million businesses. About 50 million new companies start every year. However, statistical data and research have shown that 50% of businesses with employees survive five years and 44% of businesses in the U.S.A. fail during their first five years.Statistical studies have shown that companies that have survived for more than five years act and relate to customer service and marketing as if they had established their businesses the day before. Each one has a different and changing marketing strategy according to market dynamics, but they all invest in digital marketing and exploit thefree resources available to them on social networks. Entrepreneurs lead companies and always find solutions to cope with challenges.This study identified the most important factors which are most influential on business success and examines how and to what extent each relates to business success so that company managers can wisely invest resources at their disposal and increase the chances of business success. With the research aim to develop an innovative marketing model guiding those entrepreneurs and company leaders to invest resources availableto them in each component according to its level of influence on business success and thus increase companies' chances of business success.
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1Table of contents
- ACKNOWLEDGEMENTS
- ABSTRACT
- INTRODUCTION
- Research Aims
- Conceptual Definitions
- The Research Framework
- Thesis Structure
- The Importance of the Research
- CHAPTER I: LITERATURE REVIEW
- Preview
- I.1 Business Success
- I.2 Management Skills
- I.3 Marketing and Sales
- I.4 Financial Knowledge
- I.5 Team Quality
- I.6 Personal Characteristic's and Value's, Leadership and Charisma
- I.7 Entrepreneurship Education and Performance
- I.8 Literature Review Summary
- CHAPTER II: METHODOLOGY
- Research Topic
- II.1 The Sequential Mixed Methods Research Strategy in this Study
- II.1.1 Qualitative Research
- II.1.2 Stages in the Qualitative Research
- II.1.3 Analyzing the Data Using the Content Analysis Method Qualitative Research Quality Indices
- II.2 Quantitative Research
- II.2.1 Research stages
- II.2.2 Research Hypotheses
- II.2.3 The Survey Research Strategy, Population and Sampling Method Quantitative Research Quality Indices
- II.3 Ethics
- II.3.1 Ethics in Research Methodology and towards the Interviewees
- II.3.2 Application of Ethical Principles and Procedures in Research
- CHAPTER III: FINDINGS
- QUALITATIVE RESEARCH FINDINGS
- III.1 In-Depth Interviews
- III.1.1 Theme 1 - Business Success
- III.1.2 Theme 2: Key Factors for Success
- III.1.3 Observations
- III.1.4 Delphi Method
- QUANTITATIVE RESEARCH FINDINGS
- III.3 Testing the Questionnaire Reliability
- III.3.1 Process and Data Processing throughout the Research
- III.3.2 Descriptive Statistics
- III.3.3 The Results of Testing the Hypotheses
- III.4 Findings Arising from Research Question 2: "What is the intensity of each ofthe factors that most influence business success?"
- III.4.1 Intensity of Association between Expertise in the area in which aCompany Operates and Business Success Finding
- III.4.2 Intensity of Correlation between Management Skills and Business SuccessFinding
- III.4.3 Intensity of Correlation between Marketing and Sales and BusinessSuccess Finding
- III.4.4 Correlation Strength between Company Leaders' Personal Characteristicsand Business Success Finding
- III.4.5 Discussion of Correlation Intensity between team quality and BusinessSuccess Finding
- III.4.6 Intensity of correlation between Financial Knowledge and BusinessSuccess Finding
- IV.2 A Model from the Perception Side
- IV.3 Rather Robustness Check
- IV.4 Results of Building the Model
- IV.5 Discussion and Conclusions for the MODEL
- CHAPTER V: CONCLUSIONS AND RECOMMENDATIONS
- Factual Conclusions Arising from the Research Questions
- V.1 Conceptual Conclusions
- V.2 Practical Implications and Recommendations
- V.3 Research Limitations
- V.4 Contribution to Theoretical Knowledge
- Follow-Up Studies
- Universal Importance of the Research
- REFERENCES
- List of Tables
- List of Figures