Developing an Innovative Marketing Model
eBook - PDF

Developing an Innovative Marketing Model

Focusing on a Success Code for a Business

  1. 238 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Developing an Innovative Marketing Model

Focusing on a Success Code for a Business

About this book

Throughout the world, approximately 100 million new businesses start every year, 305 companies were established by 472 million entrepreneurs. Countries participating in the Global Entrepreneurship Monitor (GEM) comprise about 300 million people trying to establish approximately 150 million businesses. About 50 million new companies start every year. However, statistical data and research have shown that 50% of businesses with employees survive five years and 44% of businesses in the U.S.A. fail during their first five years.Statistical studies have shown that companies that have survived for more than five years act and relate to customer service and marketing as if they had established their businesses the day before. Each one has a different and changing marketing strategy according to market dynamics, but they all invest in digital marketing and exploit thefree resources available to them on social networks. Entrepreneurs lead companies and always find solutions to cope with challenges.This study identified the most important factors which are most influential on business success and examines how and to what extent each relates to business success so that company managers can wisely invest resources at their disposal and increase the chances of business success. With the research aim to develop an innovative marketing model guiding those entrepreneurs and company leaders to invest resources availableto them in each component according to its level of influence on business success and thus increase companies' chances of business success.

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Yes, you can access Developing an Innovative Marketing Model by Hani, Eli in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Cuvillier Verlag
Year
2024
eBook ISBN
9783736969513
Edition
1

Table of contents

  1. ACKNOWLEDGEMENTS
  2. ABSTRACT
  3. INTRODUCTION
  4. Research Aims
  5. Conceptual Definitions
  6. The Research Framework
  7. Thesis Structure
  8. The Importance of the Research
  9. CHAPTER I: LITERATURE REVIEW
  10. Preview
  11. I.1 Business Success
  12. I.2 Management Skills
  13. I.3 Marketing and Sales
  14. I.4 Financial Knowledge
  15. I.5 Team Quality
  16. I.6 Personal Characteristic's and Value's, Leadership and Charisma
  17. I.7 Entrepreneurship Education and Performance
  18. I.8 Literature Review Summary
  19. CHAPTER II: METHODOLOGY
  20. Research Topic
  21. II.1 The Sequential Mixed Methods Research Strategy in this Study
  22. II.1.1 Qualitative Research
  23. II.1.2 Stages in the Qualitative Research
  24. II.1.3 Analyzing the Data Using the Content Analysis Method Qualitative Research Quality Indices
  25. II.2 Quantitative Research
  26. II.2.1 Research stages
  27. II.2.2 Research Hypotheses
  28. II.2.3 The Survey Research Strategy, Population and Sampling Method Quantitative Research Quality Indices
  29. II.3 Ethics
  30. II.3.1 Ethics in Research Methodology and towards the Interviewees
  31. II.3.2 Application of Ethical Principles and Procedures in Research
  32. CHAPTER III: FINDINGS
  33. QUALITATIVE RESEARCH FINDINGS
  34. III.1 In-Depth Interviews
  35. III.1.1 Theme 1 - Business Success
  36. III.1.2 Theme 2: Key Factors for Success
  37. III.1.3 Observations
  38. III.1.4 Delphi Method
  39. QUANTITATIVE RESEARCH FINDINGS
  40. III.3 Testing the Questionnaire Reliability
  41. III.3.1 Process and Data Processing throughout the Research
  42. III.3.2 Descriptive Statistics
  43. III.3.3 The Results of Testing the Hypotheses
  44. III.4 Findings Arising from Research Question 2: "What is the intensity of each ofthe factors that most influence business success?"
  45. III.4.1 Intensity of Association between Expertise in the area in which aCompany Operates and Business Success Finding
  46. III.4.2 Intensity of Correlation between Management Skills and Business SuccessFinding
  47. III.4.3 Intensity of Correlation between Marketing and Sales and BusinessSuccess Finding
  48. III.4.4 Correlation Strength between Company Leaders' Personal Characteristicsand Business Success Finding
  49. III.4.5 Discussion of Correlation Intensity between team quality and BusinessSuccess Finding
  50. III.4.6 Intensity of correlation between Financial Knowledge and BusinessSuccess Finding
  51. IV.2 A Model from the Perception Side
  52. IV.3 Rather Robustness Check
  53. IV.4 Results of Building the Model
  54. IV.5 Discussion and Conclusions for the MODEL
  55. CHAPTER V: CONCLUSIONS AND RECOMMENDATIONS
  56. Factual Conclusions Arising from the Research Questions
  57. V.1 Conceptual Conclusions
  58. V.2 Practical Implications and Recommendations
  59. V.3 Research Limitations
  60. V.4 Contribution to Theoretical Knowledge
  61. Follow-Up Studies
  62. Universal Importance of the Research
  63. REFERENCES
  64. List of Tables
  65. List of Figures